Sun Chemical Advances Digital Color Innovation on its PigmentViewer App with New Lumina® Royal Sparkling Blue
PARSIPPANY, N.J., USA – January 19, 2022 – Sun Chemical continues to build its color library with its mobile-based application, PigmentViewer App, featuring the company’s newest launch, Lumina® Royal Sparkling Blue, a high chroma, blue-shade effect pigment with intense color. It joins the popular Lumina® Royal family of products, all of which are included in PigmentViewer App’s comprehensive color library.
PigmentViewer App is built on virtual renderings that capture the whole appearance potential of a pigment, enabling the designer to evaluate the color “panel” in a digital format. In this case, the “panel” is replaced by the smartphone or e-tablet display.
Visualization of the color from different angles may be achieved by changing the angle of the device relative to the viewer. The viewer needs only treat the device as if it were a conventional panel or sample, and with regular movement, the digital pigment application creates color travel as one would observe in a real-life physical environment.
In addition to viewing individual effect pigments from the company’s comprehensive portfolio, PigmentViewer App also offers the option to compare two pigments side by side on one screen, improving upon the traditional method of evaluating one panel at a time.
Delivering exceptional chromaticity and unmatched lightness, Lumina® Royal Sparkling Blue joins the comprehensive effect pigment portfolio of products in PigmentViewer App. The effect pigment can be used to create vibrant new colors and styling options throughout the aqua to violet color areas.
Similar to the Lumina® Royal family’s most recent additions such as Lumina® Royal Blue Russet or Lumina® Royal Sienna, Lumina® Royal Sparkling Blue provides strong sparkle to achieve an attractive eye-catching appearance. It provides broad suitability across many applications, including automotive, industrial, and packaging.
PigmentViewer App is available for mobile devices in the Google Play Store and Apple App Store; visit this website to learn more. Click here to explore the full Lumina® Royal family of products. For DIC/Sun Chemical’s full portfolio of colored and effect pigments, visit us at www.sunchemical.com/pigments-solutions/.
About Sun Chemical
Sun Chemical, a member of the DIC Group, is a leading producer of packaging and graphic solutions, color and display technologies, functional products, electronic materials, and products for the automotive and healthcare industries. Together with DIC, Sun Chemical is continuously working to promote and develop sustainable solutions to exceed customer expectations and better the world around us. With combined annual sales of more than $8.5 billion and 22,000+ employees worldwide, the DIC Group companies support a diverse collection of global customers.
Sun Chemical Corporation is a subsidiary of Sun Chemical Group Coöperatief U.A., the Netherlands, and is headquartered in Parsippany, New Jersey, U.S.A. For more information, please visit our website at www.sunchemical.com or connect with us on LinkedIn or Twitter.
Contact(s):
Heather Buchholz
Sun Chemical
Tel +1 708 236 3779
[email protected]
Matthew Parry
Mower
Tel: +1 315 413 4318
[email protected]
PARSIPPANY, N.J., USA – January 19, 2022 – Sun Chemical continues to build its color library with its mobile-based application, PigmentViewer App, featuring the company’s newest launch, Lumina® Royal Sparkling Blue, a high chroma, blue-shade effect pigment with intense color. It joins the popular Lumina® Royal family of products, all of which are included in PigmentViewer App’s comprehensive color library.
PigmentViewer App is built on virtual renderings that capture the whole appearance potential of a pigment, enabling the designer to evaluate the color “panel” in a digital format. In this case, the “panel” is replaced by the smartphone or e-tablet display.
Visualization of the color from different angles may be achieved by changing the angle of the device relative to the viewer. The viewer needs only treat the device as if it were a conventional panel or sample, and with regular movement, the digital pigment application creates color travel as one would observe in a real-life physical environment.
In addition to viewing individual effect pigments from the company’s comprehensive portfolio, PigmentViewer App also offers the option to compare two pigments side by side on one screen, improving upon the traditional method of evaluating one panel at a time.
Delivering exceptional chromaticity and unmatched lightness, Lumina® Royal Sparkling Blue joins the comprehensive effect pigment portfolio of products in PigmentViewer App. The effect pigment can be used to create vibrant new colors and styling options throughout the aqua to violet color areas.
Similar to the Lumina® Royal family’s most recent additions such as Lumina® Royal Blue Russet or Lumina® Royal Sienna, Lumina® Royal Sparkling Blue provides strong sparkle to achieve an attractive eye-catching appearance. It provides broad suitability across many applications, including automotive, industrial, and packaging.
PigmentViewer App is available for mobile devices in the Google Play Store and Apple App Store; visit this website to learn more. Click here to explore the full Lumina® Royal family of products. For DIC/Sun Chemical’s full portfolio of colored and effect pigments, visit us at www.sunchemical.com/pigments-solutions/.
About Sun Chemical
Sun Chemical, a member of the DIC Group, is a leading producer of packaging and graphic solutions, color and display technologies, functional products, electronic materials, and products for the automotive and healthcare industries. Together with DIC, Sun Chemical is continuously working to promote and develop sustainable solutions to exceed customer expectations and better the world around us. With combined annual sales of more than $8.5 billion and 22,000+ employees worldwide, the DIC Group companies support a diverse collection of global customers.
Sun Chemical Corporation is a subsidiary of Sun Chemical Group Coöperatief U.A., the Netherlands, and is headquartered in Parsippany, New Jersey, U.S.A. For more information, please visit our website at www.sunchemical.com or connect with us on LinkedIn or Twitter.
| Contact(s): | |
|
Heather Buchholz |
Matthew Parry |