Optimism is Orange
Oranges are in season. Associated with joy and uplifting vibrancy, orange reminds us of juicy citrus, creamsicle ice pops, and birds of paradise. With its warm color created by bold primary colors, orange energizes and elevates us with optimism for what’s ahead.
A cheerful color that can be both subtly natural and courageously bold, it’s proved to be a flexible shade in beauty’s vast palette, adapting from soft, glowing corals to daring shades that remind us of neon sunsets.
Orange is multifunctional and inclusive, a tried-and-true hue that works across a range of products and skin tones. Orange embraces diversity and invites creativity. Define beauty by your own rules and create looks that bring personal joy, unique to you. Celebrate optimism and beauty in orange!