PARSIPPANY, N.J., U.S.A. – April 22, 2024 – Sun Chemical will present a range of innovative effect pigments, natural colorants, and ingredients for the cosmetics and personal care industries at New York Suppliers’ Day 2024 under the theme of “Beauty is colorful. We are the color experts.”

During the show, Sun Chemical will feature three shades with distinct two-tone effects of its recently launched INTENZA^® Hana line, a new generation of INTENZA pigments based on patented technology.  These unique absorption effects combine the intensity of FDA-certified colors with the pearlescence of natural mica-based effect pigments sourced from 100% USA mica.

The saturated colors and shimmering effects of INTENZA Hana allow formulators to simplify their manufacturing processes by adding bold colors and lustrous effects to finished products in easy-to-use pre-dispersed pigments. INTENZA Hana effect pigments provide formulation benefits, such as enhanced bleed resistance and minimized skin staining, compared to traditional blends of organic colorants and effect pigments.

As the beauty industry’s demands for natural colors and products increase, Sun Chemical has extended its product offering to provide more natural ingredients for its customers. Sun Chemical will showcase its new SunPURO^® Natural Carotenes and SACRANEX™ products.

SunPURO Natural Carotene O N70-2317 and SunPURO Natural Carotene BTO N70-2527 are both globally approved, orange-red natural colorants derived from algae and fermented mushrooms. SACRANEX, an active skincare ingredient, is the first Suizenji Nori extract to be cultivated indoors on a large scale. SACRANEX offers superior skincare benefits ranging from moisturization and pollution defense to reducing the appearance of redness, fine lines, and wrinkles.

Sun Chemical’s booth will also highlight the wide range of color travel pigments in its cosmetics portfolio to inspire formulators with transformative, color-changing pigments. Formulations will feature key effect pigments that highlight Sun Chemical’s patented innovations and technical expertise to maximize color travel effects across a variety of applications. Digital color blends will also be on display to inspire new product development for the beauty industry.

“We are looking forward to returning to NYC at the biggest industry event for cosmetics and personal care in North America,” said Ed Webb, Global Director of Cosmetics, Sun Chemical. “We’re excited to share our latest market solutions that meet our customer’s demands for quality and sustainability. Sun Chemical continues to innovate and provide colorful and sustainable solutions to the beauty industry by building on the broadest, most comprehensive color portfolio. Our expertise in pigment chemistry, combined with our customers’ formulation prowess, makes for endless colorful possibilities.”

For more information, visit Sun Chemical’s booth 343 at NY Suppliers’ Day 2024 at the Jacob Javits Convention Center (May 1-2, 2024) or visit https://pgo.sunchemical.com/suppliersday2024.