PRESS RELEASE

Contact(s):

Rainer Buss
Sun Chemical
Phone: +49 6127 701 137
Rainer.Buss@eu.sunchem.com


PrintCity VAPoN Study – Expanded Knowledge Base with New 2008 Economic, Performance & Quality Data

Wehham Springs, England - October 18, 2007 -- IfraExpo, Vienna, - PrintCity alliance members MacDermid, MAN Roland, MEGTEC, Océ, Sun Chemical and UPM have continued working throughout 2007 on the expanded Value Added Printing of Newspapers VAPoN™ study.

They have been joined by project partner Eltex, who bring a broad level of expertise in high performance Inert UV drying technology.

The VAPoN project group are now addressing the increased dimensions of Value Added Printing of Newspapers — including conventional value added web offset for all newspaper press formats and drying techniques, plus latest generation digital printing. The full PrintCity VAPoN report will be
published in early 2008 including results from updated economic modelling, comparative technical & production performance and new user case studies.

A full update of VAPoN project work is presented at IfraExpo 2007. Recent work includes:
Expanded and Updated VAPoN Economic Modelling – comparing alternative value added newspaper printing techniques with new data, including latest production experience with Inert UV printing
VAPoN Value Analysis – includes new testing and analysis of increased colour chroma (gamut) findings, which enhance newspaper revenue potential
New VAPoN Test Printing Results & Samples – latest VAPoN high speed Inert UV quality & performance results for large newspaper presses – Herold Druck, Austria, case study

Paul Casey, Sun Chemical and PrintCity VAPoN project team leader summarises the latest project achievements as follows, “We have received such intense printer and publisher interest from the original PrintCity VAPoN project work, that we have now expanded the project and been joined by new project members Océ and MacDermid Printing Solutions, plus our new project partner Eltex. We believe that the PrintCity VAPoN project leads the world in the understanding and application of value added newspaper printing techniques and materials.”

Press Release - Deutsch

Press Release - Deutsch - IfraExpo Pressekonferenz 2007

Press Release - English - IfraExpo Pressekonferenz 2007

Printcity VAPoN News Release Images

About Sun Chemical
Sun Chemical, the world's largest producer of printing inks and pigments, is a leading provider of materials to packaging, publication, coatings, plastics, cosmetics, and other industrial markets. With annual sales over $3 billion, Sun Chemical has over 11,000 employees supporting customers around the world. The Sun Chemical Group of companies includes such established names as Coates, Hartmann, Kohl & Madden, and US Ink.

Sun Chemical Corporation in the U.S. and Sun Chemical Limited in England are subsidiaries of Sun Chemical Group B.V., the Netherlands. Sun Chemical has headquarters in Parsippany, New Jersey, U.S.A.; Slough, England; and Weesp, the Netherlands. For more information, please visit our Web site at www.sunchemical.com.