PRESS RELEASE

Colin Harding
Grayling
Phone: +44 207 255 1100
colin.harding@uk.grayling.com

Sun Chemical High-Speed UV Inks Will Make Big News For Publishers At IFRA

London, UK - September 18, 2007 -- Pioneering inks from Sun Chemical, which print at more than twice the web speed of conventional Ultra Violet (UV) inks on newspaper presses, will be shown in a real production environment to a worldwide audience during Ifra in Vienna, Austria, from 8-11 October.

Together with other leading industry representatives, visitors to the show will be taken to a demonstration of the inks, called UniWeb Sunray©, at the Herold Druck newspaper plant in the city. They will witness newspapers and magazines printed at more than 11metres per second on a MAN Roland Colorman press. Previously, the normal speed for UV newspaper printing has been four to five metres per second.

Sun Chemical will be hosting VIP visits to the live newspaper production at Herold Druck, the only newspaper in the world that is running the high-speed inks in a live setting. By comparison, all others are slow speed on retrofitted presses. The Herold needed to internalise its ‘owner/brand’ magazine and, due to a shortage of space, need to install heatset-type driers, hence the requirement for using UV. The Herold Druck uses UV and conventional inks on the same printing tower, enabling it to have full versatility for production demands.

Herold Druck was founded in 1893 and publishes Die Presse, ‘Wiener Zeitung’, the world’s oldest daily newspaper, and also ‘HEUTE’, Austria’s most successful free daily newspaper, together printing 500,000 copies per day. It is the first publisher in the country to use UV inks in four-colour newspaper and magazine printing. Herold Druck’s total weekly print runs totals almost 4million, which also includes various commercial products, weekly publications and catalogues.

The use of UV enables a newspaper printer to streamline its operation by using a single press for ‘traditional’ newspaper products, but also other commercial work such as inserts and magazines that were previously outsourced. This enables printers to produce higher value products, help publishers protect advertising revenues and offer something different to their competitors.

There are also environmental benefits that can be achieved through the use of UniWeb Sunray, including none of the gas usage or carbon emissions associated with traditional drying methods.  In addition, the UV solution offers greater cost-efficiency.

Thomas Unterberger, chief technical officer for Herold Druck, said: “The most important opinions are those of our customers – and they are delighted with the results of this printing at very high speeds, producing high quality newspapers and magazines. The inks are critical to the success and we are extremely pleased with the results.”

Charles Murray, Sun Chemical’s corporate vice-president, said: “As the pioneer of UV in the 1960s, we naturally had the heritage and the competence to design these products that are specifically for newspaper applications and have the consistency and speed that the newspaper printer demands. We are delighted to be working with our partners in such a project that has the first successful and commercial available high speed UV newspaper inks at its heart.”

Sun Chemical Corporation in the U.S. and Sun Chemical Limited in England are subsidiaries of Sun Chemical Group B.V., the Netherlands. Sun Chemical has headquarters in Parsippany, New Jersey, U.S.A.; Slough, England; and Weesp, the Netherlands. For more information, please visit our Web site at www.sunchemical.com.