PRESS RELEASE

Contact(s):

Colin Harding
Grayling public relations
Phone: +44 207 255 1100
colin.harding@uk.grayling.com

Sun Chemical Launches World's First Vegetable Oil-Based Metallic Inks

LONDON, ENGLAND - February 23, 2007 -- Sun Chemical has introduced the world's first vegetable oil-based sheetfed offset metallic inks that are completely mineral oil-free. The innovative range of products, known as Metal-Eco™, will give new focus to metallic printing, meet the most stringent environmental requirements and provide improved run-ability and metallic brilliance.

Sun Chemical has a long-term strategy to embrace environmentally friendly solutions and aims to move 80% of its conventional inks range to vegetable oil-based products.  Metal-Eco™ is the first metallic ink to overcome the challenge of delivering excellent press performance, improved metallic brilliance and opacity and retain outstanding environmental credentials. In addition, it offers a range of other beneficial properties such as rapid setting and drying, excellent rub resistance and good printability, and is available in all the necessary metallic shades.

Developed in a joint project with Wolstenholme International, Metal-Eco™ inks are suitable for use on a wide range of substrates, such as those used in the publication, edition, sheetfed label and packaging markets.  They can be used on all sheetfed offset presses and in particular will be of special interest in perfecting applications.

Kevin Purdy, Technical Service Director, Commercial Sheetfed, said: "Innovation is critical to success in sheetfed offset printing.  The market demands excellent lithographic stability at high press speeds, and Metal-Eco™ is the next step forward in metallic ink formulations that achieves this.  It overcomes many of the challenges of metallic ink printing and will appeal to customers looking for materials to assist in a full environmental compliance policy, including use on presses operating alcohol-free."

All Metal-Eco™ inks are also duct fresh, produce excellent ink transfer, can be used on high stacks and are highly opaque. No build up occurs on blanket or plate and dampers remain clean - resulting in extended productivity for customers.

This high-quality metallic sheetfed offset ink is provided in the full Pantone® metallic range as well as the classic metallic shades. These innovative new metallic inks can be blended with Sun Chemical Pantone® Inks (NPS) to produce Pantone® polymetallic colours and other standard metallic colours. Sun Chemical Pantone® Inks (NPS) are also vegetable oil-based inks, and are the perfect blending partners for the new range of Metal-Eco™ inks.

Metal-Eco™ metallic inks are available, via the local Sun Chemical sales team for immediate delivery in the UK.

About Sun Chemical
Sun Chemical, the world's largest producer of printing inks and pigments, is a leading provider of materials to packaging, publication, coatings, plastics, cosmetics, and other industrial markets. With annual sales of approximately $3.5 billion, Sun Chemical has over 11,000 employees supporting customers around the world. The Sun Chemical Group of companies includes such established names as Coates, Hartmann, Kohl & Madden, and US Ink.

Sun Chemical Corporation in the U.S. and Sun Chemical Limited in England are subsidiaries of Sun Chemical Group B.V., the Netherlands. Sun Chemical has headquarters in Parsippany, New Jersey, U.S.A.; Slough, England; and Weesp, the Netherlands. For more information, please visit our Web site at www.sunchemical.com.